Marketing And Media – Portfolio

Guitar Now Online

Marketing And Media

Project Description

This project was created to promote Guitar Now Online through JW Pepper, the world’s largest sheet music retailer. The goal was to produce a high-impact video that introduces key features of the platform to educators and decision-makers, driving interest and adoption.

Tools & Technologies:
Camtasia · Logic Pro 

Link to listing on JWPepper:
https://www.jwpepper.com/guitar-now-online-11390967d-8887/p

Video Storyboard

Product Demo Video

Design Notes

I storyboarded the script and visuals to shape pacing, emphasize high-impact features, and tailor the message to stakeholder needs. I used Camtasia to blend visuals, audio, and transitions into a polished, purpose-driven media piece.